DALLAS, April 28, 2014 /PRNewswire/ — Kimberly-Clark Corp. today announced the launch of the new integrated Celebrate Family UNity (“FUN”) program. Celebrate FUN is a platform created to motivate and inspire families to come closer together and give them fun ways to drive family pride and celebrate their unity. The program utilizes the universal and unifying power of music in the activation and to drive participation. An integral part of the program is the new and unique Family UNity (“FUN”) Song web app where families can customize their own “FUN song” and both share socially and download as a ringtone. Kimberly-Clark, maker of Huggies, Pull-Ups, U by Kotex, Kleenex and Scott brands, created this program and web app to give families a creative way to express their unique family unity.
Now through July 20, people can visit www.TheFunSong.com to get their own custom FUN song by answering some questions to share about their family and picking their favorite beat. The web app then instantly composes a custom MP3 song about them to a hip-hop, rock or Latin beat.
“The Kimberly-Clark Celebrate Family UNity program is a great way for all families to celebrate the unique bonds that only they share,” said Christina Milian, Grammy-nominated singer, songwriter and mother. “Music is a universal language that connects families across all cultures, including my own, and it’s our goal to inspire more families to embrace their togetherness with the FUN program.