It’s another glorious Friday! And it’s time for us to highlight more amazing black entrepreneurs! In Where You Should Be Spending Your Money, we showcase the various businesses available in our community that we can support to inspire you to cycle your very important and all-powerful dollar amongst people that look like you and have YOU in mind. This week, we spotlight Uncovering the New U.
IHTG: Tell us a little about yourself (hometown, family life, etc.).
I am Master Trainer & Life Coach, SheNesia Ewing. I currently hold a Masters in Sports & Health Science with a concentration in sport and exercise performance. I am also a doctoral Psychology Candidate with a focus in Sport Performance. I am currently located in Marietta, GA. I am a mother of a 10-year-old son with 11 additional blessings & a wife.
IHTG: What motivated you to start this business?
It started with a few things: (1) I have been in the United States Army for over 16 ½ years and both of my parents went through life-changing situations while I was overseas that forced me to do whatever I needed to save both of my parents.
(2) I was able to transform an environment of soldiers as an amateur spin instructor while in Iraq.
(3) My brand for one stands on ethics and honesty. I do not provide any service that is above my skill set. If I don’t qualify to help, then I won’t take on the client. Secondly, my desire is for all my clients to Uncover the person that they have desired to be mentally, emotionally, physically, & spiritually through what I provide. I empower people to use their own strength to build performance and take their lives back as well. Change in health and wellness is a self-driven initiation. We must hold our selves accountable for how we live and what we put inside of our minds and bodies. The gym does not do that.
IHTG: Tell us about your business (what product or service do you offer, your typical customer, etc.).
As a Trainer, Nutritionist, and Life Coach I offer a variety of services. I offer individualized nutrition consultation & programs, performance nutrition, athletic training, strength & conditioning programs, peak performance workbooks, Senior strength training, and much more. I am also a functional fitness instructor (Zumba, aerobics, boot camp & spin). Being new to the Atlanta area I currently do not have any current events scheduled.
IHTG: How does your business give back to the community?
UncoveringTheNewU has donated money to the victims of Harvey & Irma, participated & ran raised money for Breast Cancer, March of Dimes, American Heart Association, and while in Virginia (previous residence) offered a FREE Saturday fitness group in local parks and trails to encourage others to get out and get active. Once I am acclimated into GA I hope to offer the same!
IHTG: What advice would you give to someone considering starting a business?
JUST DO IT. I had no knowledge of running a business nor what it took for me to own it. I’ve started my business three times and changed the name twice due to learning lessons. I found people who were doing what I did and I followed them and had to add on to my abilities and increase them as well. I started in 2010 and where I am today was simply investing in me. I did so little by little with what I had.
If you continue to do the same things knowing they are not producing any results why continue? Step outside Your box that you have been stuck in for so long has kept you where you are. Once you push the box over you never know what is outside of it.
IHTG: What is the best advice you’ve received since starting your business?
You must have confidence in your product and yourself before you can help someone else. No one else will believe in you if you didn’t believe in yourself. Change in your situation and success Begins with U.
You can learn more about SheNesia and her services by visiting her on Facebook Uncovering The New U.